This seems to be an exclusive partnership with Spotify, as Google usually doesn’t offer payment options in other apps yet. Google is calling this the initial pilot for User Choice Billing, which likely means they have plans to roll it out to selected apps or just universally on the platform. – Spotify Newsroom In a recent announcement from Spotify, the company is finally rolling out the first test implementation of UCB to subscribers in selected regions. As you can see in the gif below, after the UCB update, Spotify will offer users multiple payment options, which was only limited to Google Play option before. While it is great that Google is finally doing a User Choice Billing pilot, the company would be forced to do so anyways in due time. Regulators around the world are taking note of the extreme control some of these tech giants have by owning the distribution platforms. Just recently Google was forced to expand the third-party billing pilot to India after market regulators there fined the company $162 million for anti-competitive practices.
